Recently, the Agricultural Products Quality and Safety Center of the Ministry of Agriculture and Rural Affairs issued the "Announcement of the Second Batch of National Famous, Special and High-quality New Agricultural Products List in 2021". The Huoqiu crayfish, Shucheng yellow ginger, Huoshan dendrobium, Xin'an edamame, and Yu'an goose liver declared by Lu'an City are on the list. Famous, special and high-quality new agricultural products refer to agricultural products that are produced in a specific area, have a certain production scale and quantity, have significant regional characteristics and unique nutritional quality, have a stable supply and consumer market, public awareness and high reputation, which have been registered and issued certificates by the Agricultural Products Quality and Safety Center of the Ministry of Agriculture and Rural Affairs. The selected products can be marked with the words "National Famous, Special, High-quality and New Agricultural Products" on the product packaging to further improve the brand recognition and popularity of the agricultural products.

In recent years, Lu'an has actively implemented the strategy of driving agricultural product brands, continued to promote the quality of agricultural products, and cultivated local specialty agricultural products brands. Several agricultural products such as Huoqiu Shrimp Field Rice, Huoshan Yellow Bud, Jinan Crispy Peach, Huoqiu Gorgon, Jinzhai Pecan, etc. have been successfully selected into the "National List of Famous, Special and High-quality New Agricultural Products". It further enhances the market influence and competitiveness of regional public brand agricultural products, and drives the development of local characteristic agricultural industries. It is of great significance to promote the improvement of agricultural quality and efficiency, the increase of farmers' income and prosperity, and the revitalization of rural areas.