Recently, the 2026 China Brand Value Evaluation Information Release Event, jointly organized by the China Brand Construction Promotion Association and the Brand Work Office of Xinhua News Agency, was held in Deqing, Zhejiang Province.

Thanks to its rich cultivation heritage, authentic premium quality, well-developed full-industry-chain ecosystem, and strong brand competitiveness, Jinzhai Ganoderma was successfully included in the Geographical Indication Brand List, becoming the only Ganoderma-related geographical indication brand selected nationwide in this year's rankings.

As the "Ganoderma Capital of China," Jinzhai County has consistently regarded brand building as a key driver of high-quality development in the Ganoderma industry. The county has continued to strengthen the protection and management of geographical indication products while establishing a comprehensive industrial chain encompassing ecological cultivation, deep processing, quality traceability, and brand promotion.

Leveraging the exceptional ecological resources of the Dabie Mountains, Jinzhai has adopted a semi-wild cultivation model and focused on germplasm resource innovation, the improvement of standards systems, and the development of industrial clusters. These efforts have accelerated the transformation of Jinzhai Ganoderma from a renowned authentic local resource into a nationally recognized premium specialty brand.

This recognition is a strong endorsement of the achievements made in the development of Jinzhai's Ganoderma industry and a testament to the county's commitment to leveraging its ecological advantages, maintaining the highest quality standards, and pursuing a brand-driven development strategy. It is expected to further enhance the visibility, reputation, and market competitiveness of Jinzhai Ganoderma within China's health and wellness sector.